Steve Withington takes a walk through Mura’s new global approach to theme development and the subtle-yet-important changes introduced in Mura 7.1, along with useful tips for upgrading from previous versions. Significant measures have been taken to further Mura’s flexibility and embrace the separation of design and content.
While interruptive tactics can be effective, marketers must first weigh short-term benefits with long-term costs. Full-screen overlays, modal windows, and interstitials may be highly visible, but they can damage the overall user experience and leave a bad taste in visitors’ mouths. These modern pop-ups are simply a new breed of interruptive marketing that prioritizes business needs over the experience we’re creating.
Programming is far more art than science, more creative than arithmetic. It requires inventiveness, problem-solving, imagination and persistence. Because of that, it is very, very easy to become distracted. The solution is a time-tested combination of personal hacks for confronting your fears, allowing room for the unknown, and getting creative with ways to make incremental progress towards your goals.
Sure, a form collects data, it might actually be doing some cool things behind the scenes like sending email and storing the results in a way that lets you browse through them, but make no mistake, a form is not an application, it is just a form.
While storytelling is uniquely effective for any kind of corporate messaging, not all stories are the same. What goes into a winning business story? According to noted business speaker Park Howell, a winning story, whether for brands, marketers, website developers or anyone else, should follow the hero’s journey tropes for mass success.